Privacy Policy-Roarkn

Roarkn is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and disclose your information when you visit our website (www.roarkn.com), purchase our adventure-ready men’s & women’s clothing, bags, and gear, or interact with our services (collectively, the “Services”). By using the Site or Services, you agree to the collection and use of information as described in this policy.

1. Information We Collect

We collect information to provide, improve, and personalize our Services, process your orders, and communicate with you. The information we collect falls into two categories: Personal Information (information that identifies you) and Non-Personal Information (information that does not identify you).

Personal Information

You may provide us with Personal Information directly when you use our Services, including:

  • Contact Details: Full name, email address (e.g., your login email or for communications with our team), phone number, shipping/billing address, and country.
  • Account Information: Username, encrypted password, and account preferences (e.g., size preferences, favorite adventure gear categories).
  • Payment Information: Credit/debit card details, PayPal or other payment processor information (note: we do not store full payment card details—this is handled by our third-party payment processors, which comply with industry standards like PCI DSS).
  • Order Information: Order history, purchase details (e.g., products bought, order dates, quantities), and tracking preferences.
  • Communication Information: Content of messages you send to us (e.g., support inquiries, feedback, or adventure stories shared via email).
  • Marketing Preferences: Whether you opt in to receive promotional emails, newsletters, or updates about new gear or sales.

Non-Personal Information

We automatically collect Non-Personal Information when you use the Site, which helps us understand how users interact with our Services. This includes:

  • Device & Technical Data: IP address, browser type (e.g., Chrome, Safari), operating system (e.g., iOS, Android), device model, screen resolution, and internet service provider.
  • Usage Data: Pages visited on the Site, time spent on each page, links clicked, search queries (e.g., “waterproof hiking boots”), and referral source (how you found the Site, e.g., social media, search engines).
  • Anonymous Analytics: Aggregated data about user behavior (e.g., “50% of users view the men’s jackets category”)—this data is never linked to your Personal Information.

2. How We Use Your Information

We use your information only for legitimate purposes outlined in this policy, and in compliance with applicable data protection laws (e.g., GDPR, CCPA). Key uses include:

Process & Fulfill Orders

  • Verify your identity and process payment for purchases.
  • Ship your orders (using your shipping address) and provide order updates (e.g., tracking links via email).
  • Resolve order issues (e.g., returns, exchanges, or missing items) by referencing your order history.

Improve & Personalize Our Services

  • Tailor the Site to your preferences (e.g., showing adventure gear relevant to your past purchases or search history, like “women’s trail backpacks”).
  • Analyze user behavior to optimize the Site’s design (e.g., improving navigation to the “gear” category) and fix technical issues.
  • Develop new products or features based on feedback (e.g., expanding our sustainable clothing line if users frequently ask for eco-friendly options).

Communicate With You

  • Send transactional emails (e.g., order confirmations, shipping updates, password reset links) — these are necessary for our Services and you cannot opt out.
  • Share promotional content (e.g., sale alerts, new product launches, adventure guides) if you have opted in to marketing communications. You can unsubscribe at any time (see Section 6).
  • Respond to your inquiries (e.g., answering questions about product durability via our contact email).

Protect Our Business & Users

  • Detect and prevent fraud (e.g., verifying payment information to avoid unauthorized purchases).
  • Comply with legal obligations (e.g., responding to valid court orders or tax requirements).
  • Ensure the security of the Site (e.g., monitoring for unusual login activity).

3. How We Share Your Information

We do not sell your Personal Information to third parties. We may share your information only in the following limited circumstances:

Service Providers

We work with trusted third-party providers to deliver our Services. These providers are contractually required to protect your information and use it only to perform tasks on our behalf:

  • Payment Processors: Companies like Stripe or PayPal that process payments (they receive your payment details but do not store or use them for other purposes).
  • Shipping Partners: Carriers like UPS, FedEx, or DHL that deliver your orders (they receive your shipping address and contact details to fulfill deliveries).
  • Analytics Tools: Platforms like Google Analytics that help us analyze Site usage (we share Non-Personal Information or anonymized data only).
  • Email Service Providers: Tools like Mailchimp that send transactional or promotional emails (they use your email address only as directed by us).

Legal Requirements

We may disclose your information if required by law (e.g., to comply with a subpoena, tax law, or anti-fraud regulation) or to protect our rights, property, or the safety of our users (e.g., investigating unauthorized access to the Site).

Business Transfers

If Roarkn is acquired, merged, or sells all or part of its assets, your information may be transferred as part of the transaction. We will notify you via email or a prominent notice on the Site before your information is transferred and becomes subject to a new privacy policy.

4. How We Store & Protect Your Information

Storage

  • Personal Information: We store your Personal Information (e.g., name, email, order history) on secure servers hosted by our trusted cloud providers (e.g., AWS) in the United States or other countries where we operate. We retain this information for as long as needed to fulfill the purposes outlined in this policy (e.g., until your account is deleted, or to comply with tax retention laws).
  • Non-Personal Information: We may store aggregated or anonymous data indefinitely to improve our Services.

Security Measures

We use industry-standard security practices to protect your information from unauthorized access, loss, or misuse:

  • Encryption: We encrypt Personal Information (e.g., passwords, payment details) using SSL/TLS technology when transmitted over the internet.
  • Access Controls: Only authorized Roarkn employees (e.g., customer service, order fulfillment teams) have access to your Personal Information, and they are required to keep it confidential.
  • Regular Audits: We conduct regular security audits of our systems and service providers to identify and fix vulnerabilities.

While we take strong measures to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we will always act in good faith to mitigate risks.

5. Your Rights Regarding Your Information

Depending on your location (e.g., EU/EEA, California), you have certain rights under data protection laws. You can exercise these rights by contacting us at [email protected]:

  • Access: Request a copy of the Personal Information we hold about you.
  • Correction: Ask to update or correct inaccurate information (e.g., a wrong shipping address).
  • Deletion: Request that we delete your Personal Information (subject to legal exceptions, e.g., if we need to retain it for tax purposes).
  • Opt-Out: Unsubscribe from marketing communications (see Section 6) or opt out of non-essential data collection (e.g., analytics tracking via browser settings).
  • Data Portability: Request a copy of your Personal Information in a machine-readable format (e.g., CSV file) to transfer to another service provider.
  • Restriction: Ask us to restrict the use of your Personal Information (e.g., if you dispute its accuracy).

We will respond to your request within 30 days (or as required by applicable law). We may ask for additional information to verify your identity before fulfilling your request.

6. Marketing Communications

If you opt in to marketing communications (e.g., by checking a box during account creation or at checkout), we may send you emails about:

  • New adventure gear (e.g., “Introducing Our New Waterproof Hiking Bags”).
  • Promotions (e.g., “20% Off All Men’s Adventure Jackets”).
  • Adventure guides or tips (e.g., “10 Essentials for a Weekend Camping Trip”).

You can unsubscribe from marketing emails at any time by:

  • Clicking the “Unsubscribe” link at the bottom of any promotional email.
  • Emailing us at [email protected] with the subject line “Unsubscribe from Marketing.”

We will process your unsubscribe request within 10 business days. You will still receive transactional emails (e.g., order confirmations) after unsubscribing.

7. Cookies & Similar Technologies

We use cookies (small text files stored on your device) and similar technologies (e.g., web beacons) to enhance your experience on the Site. Cookies help us:

  • Remember your account login (so you don’t have to sign in every time).
  • Track your shopping cart (so items aren’t lost when you navigate away from the Site).
  • Personalize content (e.g., showing you gear you’ve viewed before).
  • Analyze Site usage (e.g., which pages are most popular).

Types of Cookies We Use

  • Necessary Cookies: Required for the Site to function (e.g., cookies that keep your shopping cart active). You cannot disable these.
  • Analytics Cookies: Used to track Site usage (e.g., Google Analytics). You can disable these via your browser settings.
  • Marketing Cookies: Used to deliver personalized promotions (e.g., showing ads for Roarkn gear on other websites). You can disable these via your browser settings.

Managing Cookies

You can control cookies through your browser settings (e.g., Chrome: Settings > Privacy and security > Cookies and other site data). Disabling some cookies may affect your experience (e.g., you may have to sign in every time you visit the Site).

8. Children’s Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect Personal Information from children under 13. If we learn that we have collected information from a child under 13, we will delete it immediately. If you believe your child has provided us with information, please contact us at [email protected].

9. Links to Third-Party Websites

The Site may contain links to third-party websites (e.g., social media platforms like Instagram, or adventure blogs). We are not responsible for the privacy practices or content of these websites. We recommend reviewing the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business needs. When we make changes, we will:

  • Update the “Last Updated” date at the bottom of the policy.
  • Notify you via email (if you have an account) or a prominent notice on the Site (for material changes).

We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your information, please contact us at:

We will respond to your inquiry as soon as possible.